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softWORKZ offers anti-piracy LIFELINE to software developers

softWORKZ Innovation announces the launch of the LIFELINE promotion, an innovative offer to rescue software and game developers who are being hurt by software piracy.

Montreal, Canada August 20, 2004 -- In the coming months, selected software developers will be offered the software_DNA Smart Product Activation anti-piracy solution for one of their software products. The first 100,000 activations for each selected product will be offered “Free of Charge” as part of the LIFELINE promotion.

- We want to make a significant impact on software piracy, says Claude Brisson, CEO of softWORKZ. Developers selected for the LIFELINE promotion can expect to see a turn-around in the piracy of their software and significant growth in their revenues. Our goal is that developers succeed, he concludes.

- Software piracy has a major impact on the revenues and profits of software and game developers. The BSA jointly with IDC estimates that 36% of all software revenues are lost to piracy, states Fred Ligeti, VP at softWORKZ. It’s time software developers take the offensive with new generation of anti-piracy solutions such as software_DNA.”

Interested software developers can apply for the LIFELINE promotion at www.softworkz.com . softWORKZ will select one application every month based on the severity of the piracy issues. In addition to receiving 100,000 activations “Free of Charge”, softWORKZ will provide extensive counsel and support for the implementation of the software_DNA anti-piracy solution, and closely monitor the results jointly with the software developer.

About softWORKZ Innovation
softWORKZ Innovation is focused on offering software anti-piracy solutions for the software industry. In development for the last three years, software_DNA, launched in April 2004, offers next generation protection against piracy of software. software_DNA by allowing developers to take back control of their software.

softWORKZ is a privately owned corporation based in Montreal, Canada.