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line video streaming network brings TV commercials to web banner advertisements.

The Aura Group, a new media marketing and advertising company in Orange County, has launched a worldwide online video banner advertising system, revolutionizing the way video advertising is delivered on the web.

Fullerton, CA August 02, 2004 - The Aura Group, a new media marketing and advertising company in Orange County, has launched a worldwide online video banner advertising system, revolutionizing the way video advertising is delivered on the web. Until now, the options for online video advertising has been limited and complicated by browser and Mac/PC compatibility issues. Working with Marcomedia (Nasdaq: MACR) to develop the network, Aura’s system is 100 percent Flash based, compatible with all ad serving systems and delivers full motion video directly to the banner, overcoming the limitations of other video advertising.

Many companies spend a significant amount of money on TV commercial production, only to air an ad in a few television spots. Aura’s video delivery system allows for the repurposing of such campaign assets for online advertising, usually at a reduced cost than that of television broadcast.

Aura’s Video Banners are served like any traditional banner on any web site, including special ads such as floating banners. Video Banners can be configured to play immediately, wait for user interaction, or start politely with the sound muted. Unlike any other video advertising on the market, Aura can even stream multiple videos into one banner.

“We have been working with video in Flash for years now and we knew it would be the best way to deliver video online. Most everyone has Flash on their computers,” explains Aura’s CEO David Bailey. “We use a network of servers specifically designed to stream right into the Flash banner, allowing surfers to view video without the need to purchase, download or launch players.”

Aura also created an extensive tracking and statistical reporting system to monitor campaigns and provide detailed ROI.

Flash video is a great way to bring a successful broadcast campaign online. The Aura Group’s worldwide video streaming network can help advertisers deliver rich, interactive video via seamlessly integrated Flash banners. For more information, call 888-580-8863 or visit www.vid-ad.com

About The Aura Group
The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in Flash video and interactive media development. Aura provides all aspects of web creation services, video streaming and delivery systems, database architecting, interactive CD-ROM development, and consulting services. To ensure a worldwide reach, Aura’s Flash Video content delivery network is certified for quality delivery in the United States, Europe and Asia. For more information, 888-580-8863 or visit www.theauragroup.com

About Macromedia
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.