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e-Practical Solutions Joins Program to Improve Industry Ethics

August 11, 2004 -- Today e-Practical Solutions announced the adoption of the Bruce Clay SEO code of ethics, http://www.e-psinc.com/code_of_ethics.asp, to re-affirm it’s commitment to its clients and the industry to provide service in an ethical manner. “As a company we must take any step we can to improve our industry and educate website owners so they do not fall prey to gimmicks and tricks that cause their site to be banned by Google, Yahoo or MSN.” according to Mike Seidle, VP of Business Development.

Search Engine Optimization is a service that helps companies attract traffic to their websites by improving the position of their website in search results from major search engines such as Google, Yahoo and MSN. According to Montgomery Vaughn, VP of SEO Practices at e-Practical Solutions, “Some SEO companies practice tactics that try to cheat the search engines to boost their client’s websites to the top. The problem with this is that most companies don’t know that their SEO company is doing this until it is to late and they are banned.”

Having your website banned by a major search engine can be devastating. Google’s Guidelines for Webmasters specifically states, “Following these guidelines will help Google find, index, and rank your site, which is the best way to ensure you'll be included in Google's results. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.com or on any of Google's partner sites.”

Adds Vaughn, “ Since Google handles over 36% of all the searches on the Web, being banned from Google, creates a variety of costs for a company like loss of traffic, the cost of revising the website to make it follow the rules and the cost of navigating the Google re-instatement process.”

In it’s ongoing effort to educate companies, about appropriate SEO, e-Practical Solutions provides seminars and information about SEO and other Internet Marketing and Communications topics, their presentation entitled Using Search Engines to Get More Traffic at Less Money is available at http://www.e-psinc.com/webroi001.asp.

e-Practical Solutions, Inc. (www.e-psinc.com) is a full service Internet Marketing and Communications firm, focusing exclusively on assisting companies in realizing the potential of their Internet investment. e-Practical Solutions is quickly becoming the first choice of Indianapolis and Indiana based companies for SEO, Web Searchability®, and other Internet marketing and communication services.