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YAMGOS FREECHASING MOBILE TV SERIES GAINS REPRESENTATION IN THE USA

OCTOBER 17, 2005 - Oxford, UK - SportsBrandedMedia, a NY based sports product placement company will represent Yamgo's extreme sports mobile TV series Freechasing and its mobile content production and publishing services to companies in the USA.

The initial Freechasing mobile TV series comprises of ten 90 second films optimized for high bandwidth mobile phones with a shorter version targeted at mid range phones with MMS capabilities. Each film incorporates a different sport and in some cases world first' extreme sports stunts, which will be shown first on mobile phones. Yamgo is pioneering interactive mobile TV by enabling the films to be passed from one mobile phone to another to enable consumers to collect each film in the series from their friends using Bluetooth, email or MMS on their phone. The captivating and unique content of the films will stimulate distribution of the Freechasing mobile TV series. The series will be available via global network operators, internet download and leading mobile content retailers.

Commenting on Freechasing, Yamgo CEO Ian Mullins said "Freechasing captures the essence of sports, namely adrenalin and social interaction. Each film offers advertisers a unique opportunity to brand equipment with their logo, have their product integrated into a film or sponsor the production of a complete film as a mobile TV advertisement. We are delighted to be working with SportsBrandedMedia who will offer the Yamgo product placement and sponsorship opportunities to companies in the USA" John Meindl, SportBrandedMedia President, stated, "Yamgo offers a one stop shop solution for creation, production and delivery of powerful product placement opportunities for sports brands."

The Mobile TV market is expected to have over 1 billion wireless devices by 2006 that are capable of downloading and viewing mobile multimedia, ranging from low end devices that can play Java or MMS videos to high-end devices that can play full length movies. Yamgo is positioned to take advantage of the new opportunities presented by the emergence of interactive mobile entertainment and work with distribution channels such as mobile operators to help content owners optimize, package, and deliver visually entertaining and captivating extreme sports video content to mobile phone users.


About Yamgo

Yamgo Ltd is an interactive mobile entertainment developer, specializing in extreme sports mobile TV productions and publishing. Yamgo develops extreme sports mobile video clips, Multimedia Message Service (MMS) video, short films and creates a unique advertising channel to reach youth market consumers. Yamgo was established in 2001 with headquarters based in Oxford, England. The Yamgo team has the technical experience, film production facilities and market knowledge covering the entire business of mobile content delivery, distribution and film production. Yamgo comprises of extreme sports athletes, stunt cameramen and mobile technology professionals who have the technology skills and industry knowledge to deliver high quality content to mass market mobile devices.

About SportsBrandedMedia

SPORTSBRANDEDMEDIA, located in New York, specializes in product placement of sport properties and media in entertainment properties. John Meindl, the company's president, has worked as a consultant in the sport and film industries, having recently coordinated all non-theatrical elements, including product placement, in a multi-million dollar sport scene in "Failure to Launch," a Paramount production, starring Matthew McConaughey and Sarah Jessica Parker.


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