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Y2G Associates Provides Strategic Sales Analysis to Software Vendors

New Win-Loss Analysis Service Increases Sales Productivity and Revenue. Y2 Associates Win-Loss Analysis solution is designed to help software vendors increase sales productivity and revenue. The offering helps improve vendor win/loss ratios, reduces financial risks, and motivates sales organizations to be proactive rather than reactive.

Atlanta, Georgia January 20, 2004--Y2G Associates, the leading provider of tools, technology and services that improve the performance of software companies worldwide, announces an exclusive Sales Management solution for software vendors. Y2G’s Win-Loss Analysis solution is designed to help software vendors increase sales productivity and revenue. The offering helps improve vendor win/loss ratios, reduces financial risks, and motivates sales organizations to be proactive rather than reactive.

Y2G’s Win-Loss Analysis solution includes a detailed evaluation identifying trends impacting sales effectiveness. Y2G also evaluates the value proposition received by customers and prospects. Ongoing measurements of sales force alignment with the customer during the entire sales cycle and buying process are performed to improve the sales force’s understanding of the decision-making process. Recommendations are then made to improve market perceptions of the company and products, and to drive customer acquisition and retention.

“The bottom line is that we identify why your competitors are winning the business from you,” said David Cahn, CEO of Y2G Associates. “We then recognize the requirements for and make recommendations to your sales organization from a micro and macro point of view to change buying behavior within your customer and prospect base.” Y2G is also able to exploit competitive analysis reports from their proprietary Research Library to identify shifts in macro and micro-economic trends, vertical industry trends, business demand and software industry outlooks.

About Y2G Associates
Y2G Associates is the leading provider of tools, technology and services that improve the performance of software companies worldwide. Y2G Associates is the only firm focused solely on increasing shareholder value of software companies by enabling them to compete more effectively. Their efforts are focused on improving: Capital Optimization, Growth Acceleration and Operational Efficiencies. Launched in 2001, with headquarters in Atlanta, Georgia, Y2G Associates team is comprised exclusively of technology executives with proven track records and decades of software industry leadership and implementation experience. Y2G Associates has provided solutions for leading software vendors including: BaaN, Catalyst Software, DemandStream, Epicor, Global Factory, HighJump Software, Invistics, Made2Manage, MAPICS, NetVendor, Pilgrim Software, and Visiprise.