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TalonPR, Inc. and Compeau-Fawkes Consulting Team Up to Guide Developers of Mobile Computing Solutions to Greater Success
Specialists in mobile computing to coordinate on marketing, branding, positioning, advertising, business development and public relations.
TOPEKA, KS and PITTSBURG, PA June 24, 2004 -- Two marketing-related companies specializing in mobile computing have teamed up to offer a complete brand awareness and strategic communications program. TalonPR, Inc., a public relations and brand communications agency, and Compeau-Fawkes Mobility Consulting, a marketing and business development firm, have aligned their businesses to offer each others services and coordinate efforts on behalf of mutual clients. The goal of this alliance is to produce a results-oriented package of services to help companies in the mobility industry grow their market awareness and develop the business connections necessary for increased success.
The principles of TalonPR, Inc. and Compeau-Fawkes Consulting, Kevin Doel and Michael Compeau, worked closely over a four year period to build Cutting Edge Softwares Quickoffice and Quicksheet brands until shortly after the company was acquired by Mobility Electronics (NASDAQ: MOBE). The former CEO of Cutting Edge Software, Jeff Musa, credits the efforts of Doel and Compeau with helping to make the company an attractive acquisition target.
This team was instrumental in helping grow and expand Cutting Edge Software, said Mr. Musa. Their efforts in advertising, business development and public relations were instrumental in amplifying the goodwill and intangibles of my company, as well as the publicity and market awareness necessary to achieve steady increases in sales revenues.
Success in this market today is not as easy as creating a bit of neat software and putting a simple store up on the Net, says Mr. Compeau. Real success depends upon getting your solution in front of the right people that can help see the benefits of the solution, and who are in a position to put real wind in a developers sailsand that is based on having the contacts in this small but dynamic industry.
When a new product is readied for market, there are a number of activities which a developer can do to help give it the best chances for quick adoption, press recognition, and great word-of-mouth, notes Mr. Doel. Both TalonPR and Compeau-Fawkes have the contacts, experience and the know-how to help developers make the most of their efforts.
Founded in 1998, TalonPR, Inc. cultivates and communicates ideas, strategies, visions and solutions to make a positive impact for its stable of clients in the mobile computing industry. The company is an expert at helping its clients achieve a high level of editorial coverage in magazines, newspapers and Web sites throughout the world. Its client roster is comprised of a number of the top developers of mobile computing solutions, including Beiks LLC, Corsoft, DreamQuest, Electric Pocket, SplashData and StylusCentral.com, among others. The company won MobileVillage.com's Gold Star award in 2003 under the category "Public Relations Firms," recognizing it for its efforts to achieve brand awareness for its clients. For more information about TalonPR, please visit its Web site at www.talonpr.com or call 785-273-9660.
After nearly 20 years of experience in classical marketing, product development, technology marketing, product management, and business development, Michael Compeau formed his own consulting firm in the fall of 2003 with a focus on offering his expertise to leading-edge developers of mobility solutions. Compeau-Fawkes has already built a substantial client list, including Beiks LLC, Corsoft, HandsHigh Software, Mapopolis.com, Snapperfish Limited, and StylusCentral. For more information about Compeau-Fawkes, visit its Web site at www.compeau-fawkes.com or call 724-962-5722.
Company: Michael Compeauter
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