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Syzygy Group Implementing Usability Optimization and Design to Increase Client's Website Performance

Our goal is to focus on increasing the awareness of the importance of usability in every aspect of doing business online, and then helping our customers reach their goals through improving their design and usability issues.

AUSTIN, TX February 11, 2004 –- Syzygy Group LLC. (DBA Syzygy3), a new-media design and usability company based in Austin, TX, today announced the launch of their website (www.Syzygy-Group.com) and commitment to improving ease-of-use on the web and beyond.

"This is something we’ve been providing independently for many years now, so we felt it was the next logical progression to combine our three areas of expertise; design, technology, and marketing. Our goal is to focus on increasing the awareness of the importance of usability in every aspect of doing business online, and then helping our customers reach their goals through improving their design and usability problems," said Simon Erich, co-founder of Syzygy Group LLC.

Their recently launched website, located at www.Syzygy-Group.com, goes into detail about specific services the group offers in regards to improving usability.

"Most people don’t realize that even the smallest detail on your website can have a positive or negative effect on your sales, it’s the ability to identify those critical details and then improve their effectiveness that we provide for our clients," said Jennifer Dalton, co-founder and head of online marketing.

When asked about the funny name (pronounced ‘Siz-uh-gee’): "It goes right along with vision of the company… unique, meaningful and creative. It really is a word, it means the alignment of the earth, sun and moon; which is what we do for our clients – we line up their goals with their process and make it all come together," said Mark Hill, co-founder and head of technology.

For additional information, visit our website at www.Syzygy-Group.com or contact our offices at (512) 263-8043.

Syzygy Group, LLC was founded in 2003 by Simon Erich, an expert in design and user interface for such clients as Citigroup, HBO, and Mastercard International; Mark Hill, an experienced web entrepreneur and programmer; and Jenn Dalton, an online marketing guru with a solid background in rules based marketing.