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SofTrek Retains eXubrio to Develop Marketing Program to Launch New appitat™ Service

Buffalo, New York, based marketing consulting firm eXubrio, LLC, will work with software company SofTrek to roll out of SofTrek's new appitat™ service nationally. The appitat service hosts, manages and maintains software applications based on Oracle Application Server technology.

Amherst, N.Y. September 21, 2004 -- SofTrek today announced that it has retained local marketing consulting firm eXubrio, LLC, to prepare for the national launch of its new appitat™ services.

SofTrek Corporation, a 17-year-old computer software company based in Amherst, NY, is rolling out a new service that will provide hosting of custom Oracle based applications for mid-size organizations. The appitat service will provide both infrastructure and staff to support Oracle enterprise software applications out of the company’s state of the art Amherst datacenter.

“The new service will leverage SofTrek’s seven years of experience in developing, managing and hosting of Oracle based systems,” said David Spacone, founder and president of SofTrek. “We have already signed our first major appitat client, bringing new business and jobs to the Buffalo area.”

“Our marketing team is enthusiastic about helping SofTrek launch its new appitat service,” said Paul McAfee, founder and principal of eXubrio. “For clients like SofTrek, we develop a strong value proposition, and then build key messages from the value proposition details. With this foundation, we are working with the appitat sales & marketing team to develop and launch a new website, marketing communications, and lead generation programs.”