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Social Bookmarking: A technique to reach your audience

Social bookmarking is a technique for Internet users to optimise, share, save and manage the lists of links. This technique allows the users to save links to web pages that they want to remember or share. As a matter of fact, sharing of websites within the Internet lets the users to go for the storage as well as searching of the Internet bookmarks.

Therefore, it can be said that bookmarking enables the users to reach millions of people who are surfing the Internet.

Usually, social bookmarking is done publicly but it can be saved or shared privately. It can be shared with specified people, groups, networks or combination of both public and private domains. Bookmarks can be viewed depending on categories, tags or via search engines.

Nowadays, most of the social bookmark services encourage Internet users to organize their bookmarks with the help of informal tags rather than traditional browser-based system of folders. Social service features categories, folders or combination of folders and tags. Moreover, this enables viewing the bookmarks as it is associated with a chosen tag and includes information on number of users who have bookmarked them.

Many social bookmarking services offer features such as web feeds for their lists of bookmarks, including lists organized by tags. This feature allows Internet users to become aware of latest bookmarks as they are saved, shared and tagged by other users. Apart from this, users also enjoy added extra features such as ratings, comments on bookmarks, emailing of bookmarks, web annotation, import and export of bookmarks and other social network features.

In comparison with traditional automated resource location and classification software there are many advantages such as search engine spiders. The tag-based classification of Internet resources helps the users to understand the content as it is done by human beings. Apart from this, Internet users can find and bookmark the web pages that have not yet been noticed by the web spider.

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