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Serious Take Spanish Steps!
New York, NY May 20, 2004 -- SERIOUS have announced a distribution deal with IBERPRESS of Madrid, for national distribution throughout the Spanish territory, including the Balearic & Canary Islands. Using a network of regional wholesalers, IBERPRESS will be taking 100,000 units of UEFA EURO 2004 CD Cardz to sell through local press kiosks, newsagents and stores during the international tournament in Portugal this June. All 60 cardz are in Spanish and the national team members are well represented, including players; Raul Gonzalez, Iker Casillas, Míchel Salgado, Iván Helguera and Fernando Torres.
"Having captured the passion and energy of Spanish football within our CD Cardz, we are sure that football fans will be enthralled with this collection," commented David Brown, President of SERIOUS. "We are delighted to be working with IBERPRESS, this relationship will serve to make our products totally accessible for fans in Spain."
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Company: España S.L.,
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