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Search Firm Intelligently Matches Consumer Interests

KaZaZZ! Launches Patent Pending Intelli-Match Search Technology

Dallas, TX April 16, 2004 –- Today, KaZaZZ! announces the launch of its patent pending Intelli-Match search technology. The innovative new search technology gauges consumer’s search interests based on their search activity and provides related search suggestions within the consumer’s search box during subsequent visits to KaZaZZ! For example, a search for “NBA Playoffs” on KaZaZZ! would generate sports related search suggestions during the consumer’s next visit to the search engine. To keep pace with consumer's changing search interests, the new technology continuously updates itself to match the consumer’s new search preferences. To avoid privacy concerns, the Intelli-Match search technology was designed to work without storing any personal search information within its databases.

“A lot of great work has been done to generate reliable back-end search results. However, little work has been done to address the upfront consumer search experience, ” Says Karl Hall, CEO of KaZaZZ! “Intelli-Match attempts to close this loop by maximizing the upfront consumer search experience,” Hall said.
To find out more about Intelli-Match, visit KaZaZZ! at www.kazazz.com.

About KaZaZZ!
KaZaZZ! is a search technology company founded with the purpose of creating content that consistently permeates the human spirit. KaZaZZ! Search, the company’s signature online property, offers several unique online tools and is used by consumers around the world. KaZaZZ! is headquartered in Dallas, Texas.