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Race River, the company behind ZapitSMS PC to mobile messaging has released CouponTXT, the innovative Coupon mobile messaging service.

Discount coupons have been utilised as one of the best marketing techniques since it was implemented in late 1800s. The complimentary and discount coupons provide financial incentives for customers to choose one product over a similar item from competitors and create brand name awareness and customer loyalty.

Discount coupons have been behind many corporate success stories such as Coca Cola and Postum Cereal Company. Coupon advertising generates 3 billion dollars a year in revenue within the U.S. alone.

Coupons were widely distributed through print media such as mail, magazines and newspapers however; with internet access reaching an all time high it is now possible to reach an almost unlimited market. Couple this with the growth of the global mobile phone market and you have an entirely new way of reaching your customers. As more consumers utilise their mobile devices for uses beyond voice, demand has driven the development of Mobile coupons.

Mobile coupons as a method of coupon redemption are gaining in popularity and it has emerged as a new and green alternative, with no need for printing the coupon. With a new generation of digital consumers emerging, the CouponTXT system opens up a whole new market of young coupon users who would previously not utilise them.

Daniel Millerson, spokesperson for Race River said “CouponTXT is easy to use, you do not need to purchase or download any software, new hardware or have any technical expertise to benefit from implementing CouponTXT system.” Businesses with online presence can implement the coupon on their website, broadcast the coupon text to their customer’s mobile phone or use online coupon sites.

"CouponTXT has a flexible billing system with no long term commitments, making it easy for businesses to trial the service. They can choose the number of coupons per month and control the cost of their SMS coupon marketing campaign." Millerson emphasised.

The easy to use CouponTXT system automatically creates a mobile webpage to be sent as a coupon. And the online management system allows you to manage your coupons during the campaign, changing and editing text, images or pausing and re-activating the coupon.

Sending SMS text coupons to mobile cell phones provides businesses an inexpensive and quick to implement way to try out a discount coupon marketing campaign.

For more information visit www.coupontxt.com

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