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REaD Group to make data suppression service available online

The firm said that Suppression Online would allow the service to be accessed by all businesses sending mailings, and enable a fast and responsive return for marketing campaigns that depend on databases.
The ReAD Group said clients would be able to download a free data audit service from the website, which will detail the number of deceased, duplicated records and incorrect addresses.
Mark Roy, chief executive and founder of The ReAD Group, said: "Some existing online solutions force businesses with limited budgets to buy more than they require when they simply want to suppress deceased and gone away [consumers], making such desirable aspirations inequitable."
Roy said the service would also benefit larger companies that want to process data against established market-leading products at a competitive price.
He added: "The service is an affordable and easy to use solution that literally does what it says on the tin -- enables you to manage your suppression online."