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Nucleus Research and KnowledgeStorm Host Web Seminar and Partner to Help Technology Buyers Make the Right IT Investments - Upside for IT Buyers: ROI Analysis Tools to Measure the Benefits and Costs of IT Purchases, More Targeted Leads, and Seminar to

KnowledgeStorm and Nucleus Research are offering a free educational Web seminar to instruct technology buyers on how to use ROI calculators to make more informed purchasing decisions. The Web seminar, “Justifying Your Technology Investments Through ROI,” focuses on understanding financial metrics and how to best leverage them during the technology buying process. This educational Web seminar will cover the following areas: · Financial metrics and the different ways these metrics can be used to support the decision-making process · The key metrics the Chief Financial Officer looks at and how are they calculated · The basic steps for using an ROI tool to build the business case for a technology project · Pitfalls to look out for and key strategies for presenting your business case to management The program begins Tuesday, April 27, 2004, at 11:00 a.m. (ET). For further information and to register for the free Web seminar, please visit KnowledgeStorm’s web site at: http://www.knowledgestorm.com/search/index/sol_summary/April2004ROITools/64797/64797.

Atlanta, GA, and Wellesley, MA April 14, 2004 –- KnowledgeStorm (knowledgestorm.com), the Internet’s most highly trafficked technology search engine, today announced a partnership with Nucleus Research, a global provider of ROI-focused research and advisory services, to offer technology buyers select research as well as advisory and analysis tools to help them make more informed purchasing decisions and maximize the return from their technology investments. Under the agreement, KnowledgeStorm will make Nucleus's independent ROI research and standard ROI financial analysis tools available to its more than 1.6 million unique monthly visitors.

As part of a larger strategic program, the companies are offering a free educational Web seminar to instruct technology buyers on how to use Nucleus Research’s ROI calculators to make more informed purchasing decisions. Rebecca Wettemann, vice president of research for
Nucleus Research, will lead the Web seminar, “Justifying Your Technology Investments Through ROI,” focused on understanding financial metrics and how to best leverage them during the technology buying process. This educational Web seminar will cover the following areas:
· Financial metrics and the different ways these metrics can be used to support the decision-making process
· The key metrics the Chief Financial Officer looks at and how are they calculated
· The basic steps for using an ROI tool to build the business case for a technology project
· Pitfalls to look out for and key strategies for presenting your business case to management

The program begins Tuesday, April 27, 2004, at 11:00 a.m. (ET). For further information and to register for the free Web seminar, please visit KnowledgeStorm’s web site at: http://www.knowledgestorm.com/search/index/sol_summary/April2004ROITools/64797/64797.

"Nucleus Research and KnowledgeStorm combine to form a powerful partnership providing technology buyers with vendor-neutral product and service information and independent ROI-focused research," said Ian Campbell, CEO of Nucleus Research. "Nucleus and KnowledgeStorm share the common goal of providing fair and accurate guidance to IT buyers in search of successful technology investments."

“KnowledgeStorm’s relationship with Nucleus Research furthers our commitment to provide IT buyers expansive, in-depth resources to 'short list' technology solutions and continue to educate themselves on industry trends and issues,” said Jeff Ramminger, EVP of Products, Technology and Marketing for KnowledgeStorm. “KnowledgeStorm, together with Nucleus Research, offers select research, case studies and ROI analysis tools to help IT decision makers fully evaluate planned technology purchases and stay current.”