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Neutralize (*/*) Offers Overture SiteMatch Paid Inclusion to UK Customers

Complementing their search search engine optimisation services Neutralize (*/*) have upgraded all Paid Inclusion work with immediate effect to include the new Overture SiteMatch Paid Inclusion programme.

Cornwall, UK March 13, 2004 -- Complementing their search search engine optimisation services Neutralize (*/*) have upgraded all Paid Inclusion work with imediate effect to include the new Overture SiteMatch Paid Inclusion programme.

Neutralize (*/*) who are a UK based Overture Accredited Search Engine Marketing company will be upgrading all Paid Inclusion work to include the new Overture SiteMatch Paid Inclusion programme.

Paid Inclusion programmes guarantee indexing in major search engines and are important components of your search engine marketing arsenal. Edward Cowell, Technical Director of Neutralize says “Overture SiteMatch provides a guaranteed way of insuring a website is included in the newest and what may become the most important search database -Yahoo! Search”

Whilst the aim of a website optimisation service is to gain free traffic from algorithmic search engines they also influence the success of Paid Inclusion programmes. Based on the outcome of our optimisation projects Neutralize will select high value or critical pages to be included on the Overture SiteMatch paid inclusion programme.

Overture SiteMatch Paid Inclusion details:
http://www.content.overture.com/d/USm/ays/sm.jhtml

Paid inclusion listings for FAST, Inktomi and Altavista search engines have been integrated into a single product called Overture SiteMatch.

Overture SiteMatch paid inclusion feeds into the algorithmic databases of FAST, Inktomi and Altavista which means it provides a single point of inclusion into results for major search engines such as Yahoo!, Lycos & Alltheweb amongst others.

Pricing varies by sector. Traditionally these search engines had a fixed annual fee for Paid Inclusion, in addition to this they now have a cost per click (CPC) component and each URL is subject to an initial review.

About Neutralize:
http://www.neutralize.com

Neutralize (*/*) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company.

Neutralize (*/*) offer seven years experience in planning and managing traditional search engine optimisation [SEO and return on investment [ROI focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.