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NetXposure expands international reach via exclusive partnership with the United Kingdon's Reaction Data Management Ltd.

From Their Leading Distributor, U.K.-Based Companies Can Now Receive Image Portal, The Industry-Driving, Truly Web-Based Digital Asset Management Solution

Portland, OR; Dorset, United Kingdom February 4, 2004-–NetXposure, the leading focused Web application development firm, announced today the exclusive distribution agreement signed with Reaction Data Management Ltd. for the sale and support of its Image Portal product line and related professional services. Image Portal, NetXposure’s truly Web-based and affordable digital asset management solution (DAM) built with Adobe technologies, helps companies centralize and leverage valuable assets through smart processes and controls that can automate many business operations.

Kicking off the partnership, Reaction is scheduled to exhibit in London at the Travel Technology Show at Olympia (February 3-4) and the Design Week Awards at The Royal Courts of Justice (March 16). Image Portal will be represented in the distributor’s showcase.

The agreement entitles Reaction, based in Poole, Dorset, to include Image Portal in its product portfolio to answer the needs of businesses requiring flexible and easy-to-use asset management applications. Through Image Portal, Reaction now can provide its customers with more than the most cost-effective, easily accessible digital asset repository. Image Portal is architected around industry-leading technologies from Adobe and Macromedia, creating intuitive and detailed processing and management mechanisms. These mechanisms automate the workflow by allowing batch processing and distribution, a critical capability for companies producing large quantities of asset-oriented materials.

For the print and production industry, Reaction’s target audience, the DAM technology offers still more value when considering customer relations. Operated through a next-generation Web interface, Image Portal is accessible by any customer or partner via any browser. Allowing customers to access, distribute and update their collateral at any time speeds the process of print production. And, to control what individuals view, Image Portal supports permission-based access as deep as a single file.

"With Reaction Data Management’s commitment to our company and products, we’re confident that the United Kingdom’s top businesses will quickly learn the power and value of Image Portal,” said Devin Donnelly, NetXposure President. “Any company using digital assets daily requires a comprehensive management system, and only Image Portal meets that demand while driving value directly to corporate customers, employees, and partners.”

Reaction’s experience in digital asset management as well as in the print and production field is second to none. The company offers total computer-to-plate production, complete color management, image manipulation and high resolution scanning. In fact, as the first UK-based Image Portal customer, Reaction worked closely with NetXposure to develop product features that directly address print industry needs. It was a natural progression for the business to partner with NetXposure so to provide the solutions required in the fast world of asset management and pre-press.

“Reaction Data Management has grown and diversified naturally, adapting to clients needs. What we’ve found is that more and more companies now require image and data management. Partnering with NetXposure was a natural progression,” said John sparks, Reaction Data Management’s Managing Director. “In the UK, complete Web-based image management is scarce. We see the market potential.”

Also marking NetXposure’s first major co-marketing effort launched in the United Kingdom, the
Reaction partnership grows the Web application developer’s presence to five major continents.