• English
• German
• French
• Spanish
• Russian
• Romanian

English

Make Your Business High-Ranked

ExtraSales Directory Fraud Monitoring Manager Victoria Fike shares her ideas in this column on how to increase a business’ rating in B2B communities and tells about some of the relevant mechanisms.

Before you become a member of a serious business community or directory, the organization first will check your business and estimate its value and trustworthiness. This is obviously an important step that provides security for all businesses inside the community and outside. Business owners should know the inner side of the estimation process to have his or her business high-ranked and regarded as secure and reliable.

As new applicant to such a community, you should not be intimidated by such a review because in the long run, the screening process might be in your best interest. If a business meets all of the qualifying security and professional requirement, it will get high rank. This will help the new business create a good name for itself and earn other business members’ confidence.

“At ExtraSales, we pay close attention to fraud monitoring,” Victoria Fike says. “We want all our members to feel secure. Therefore, we check each company registered in our system. We do not intervene in a company’s functioning or its confidential data. We simply check its history and reputation. The estimation process includes 5 steps: website evaluation, payment system evaluation, domain registration checking, traffic rank, and a revision of search engine results.”

A website evaluation includes the examination of a site’s content and partners’ reputations. The content review traditionally includes a check for consistency, an audit for quality of the services offered, and an estimation of the company’s reliability.

As a commercial website operator, it is important to put a list of your partners on your business’ website. It further helps if your partners are known for being respectable and reliable companies. “I would advise online businesses to be very circumspect of the companies they deal with, because your partner’s disrepute can easily breathe on your reputation,” Fike recommends.

You should also be mindful of which payment system you select for your business. Most respective payment systems check their new clients and will never serve unreliable ones. So, being a client of some respectable system brings you the additional points. For instance, Visa Card, Master Card, PayPal and E-Gold are indisputably good for every supervisor.

Domain registration is checked through the specific service Directnick.com. Here, a company’s domain registration details and additional verification data can be verified.

Traffic rank is another factor that might be used to evaluate a website’s popularity and credibility. It may be easily increased; after all, there are a lot of ways to get more traffic even without paying for it.

Lastly, the critique of search engine results also might be an approach used to evaluate a company. By studying all the information about a company, which major search engines such as Yahoo and Google put out, one can usually assemble a good overview of a company.

“After the background process is complete, we rate a business according to the number of parameters of our five that the business has met. We have a 5-level rating where five stars (*****) indicated the most reliable businesses, and one star (*) indicates questionable or unproven companies. Some companies’ applications for registration are declined. However, we supervise our members’ development constantly, and we reevaluate rankings so that every business has a chance either to increase or decrease its rating,” Victoria Fike says.

ExtraSales Directory is a free, online business community located at http://www.extrasales.biz. Recently launched, it now has approximately 700 registered members and the number is growing daily. ExtraSales Directory is a site for doing business online by making contacts and cooperating. It provides free, targeted traffic and secure partnership to its members.