|
Internet Advertising Spending to Double its Share by 2010
For Immediate Release
Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972-490-1113
Internet Advertising Spending to Double its Share by 2010
Interactivity and Targetability Are Key Merits for Winning Ad Formats
Dallas, Texas December 8, 2005 - Spending on Internet advertising will account for 10% of total U.S. ad dollars in 2010, doubling from 5% in 2004, according to The Changing Face of Advertising in the Digital Age, a new report from Parks Associates. This increase represents a CAGR (compound annual growth rate) of 14% over the next five years.
The report, which includes data from Parks Associates' consumer study Digital Entertainment: Changing Consumer Habits, also finds that almost 21% of Internet users consider Internet advertising as the most relevant ad format for them, outscoring more traditional media formats such as newspapers, magazines, and radio.
"In the next few years, the Internet will become a mainstream ad platform and attract top dollars from advertisers," said Harry Wang, research analyst at Parks Associates. "Because the Internet is an interactive and versatile platform and offers rich consumer usage data, advertisers can improve their ad targetability and achieve better results."
Such benefits are extremely important to advertisers, who have been plagued by audience and media fragmentation and a lack of in-depth media consumption data from traditional ad formats. Many large companies with familiar brands, including Anheuser-Busch, Procter & Gamble, Verizon, and Wachovia, have been moving money out of network TV and to the Web, demonstrating advertisers' growing confidence in Internet advertising.
"Traditional media companies are fully aware of this ongoing change in the advertising industry," Wang said. "The Internet has altered the standard for the entire ad world, and traditional media have to respond by making their media platforms more interactive and results-oriented."
The Changing Face of Advertising in the Digital Age is a comprehensive industry report analyzing the paradigm changes taking place in the advertising industry. It probes the challenges and opportunities created by digital technologies for the advertising industry, examines new advertising solutions and business models, analyzes consumer uptake, and predicts industry growth patterns and winning solutions.
The Digital Entertainment: Changing Consumer Habits project is an Internet-based survey instrument of 2,084 U.S. consumers in households with Internet access, including 270 teenagers ages 13-17. The study analyzes consumer behavior for digital entertainment in the home, including product purchases, service subscriptions, use of home computers and the Internet for multimedia purposes, and interest in new Internet- and carrier-based services.
For additional information on The Changing Face of Advertising in the Digital Age or Digital Entertainment: Changing Consumer Habits, visit http://www.parksassociates.com or contact 972-490-1113
About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.
|
Company: Parks Associates
| Related press releases |
Internet Advertising Spending to Double its Share by 2010 [2005-12-08 00:00:00]
For Immediate Release
Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972-490-1113
Internet Advertising Spending to Double its Share by 2010
Interactivity and Targetability Are Key Merits f...
|
|
Online Advertising: Business Internet Service [2007-11-26 00:31:31]
Online advertising as one of the business internet services has been gaining momentum in India and all over the globe by days as the number of internet users increases. More and more people are using ...
|
|
2 Free Tools To Help Internet Marketers [2006-03-13 00:00:00]
Internet marketers interested in reaching a bigger target audience now have two new marketing tools to help them achieve their online advertising goals.
Deanna Mascle of Ezine Advertising Works at ht...
|
|
Dutch Inventor Creates Revolutionary Form of Internet Advertising [2006-01-05 00:00:00]
A Dutch entrepreneur aims to finish paying his university fees using a new form of Internet advertising called "Title and Status Bar" advertising. Johan Struijk, 23, is hoping this new form of unobtru...
|
|
Online Advertising Gets A Facelift - Rupiz Ads Explains How [2008-05-09 05:19:03]
Online advertising business though booming, needs to be spell checked! Display Advertising premier Rupiz Ads provides us with the hows and whats of online advertising.
The internet advertising bug ...
|
|
Work at Home Webmasters Embrace Do-It-Yourself Banner Maker Service [2004-09-18 00:00:00]
Self-serve gas stations revolutionized the service station industry, and now self-serve webmaster services are making it possible for mom-and-pop businesses to create everything they need for their ow...
|
|
Now Promote Your Business With Promotional Items [2006-04-19 00:00:00]
Business promotion is by far the most important part of business growth. Hence, it's not without reason that companies spend millions of dollars each year in advertising. Most companies use TV, radio,...
|
|
U.S. Bundled Services Revenue to Surge in 2010 [2006-02-03 00:00:00]
For Immediate Release
Contact: Jenny Barrett, Chelsey Tyson
Parks Associates
U.S. Bundled Services Revenue to Surge in 2010
By 2010, more than one-half of broadband households will subscribe to a t...
|
|
AdvertMarket Poses a Threat to the Future of Online Marketing [2004-09-11 00:00:00]
The future of online marketing has been in the midst of change ever since the crash a few years ago. AdvertMarket is threatening the way advertising is currently being sold by leading the internet int...
|
|
SEM Times - Simplifying SEM (Search Engine Marketing) [2006-02-26 00:00:00]
A recent study tells that SEM (Search Engine Marketing) currently represents over 35% of online ad spend worldwide. More than 75% of Internet users depend on search engines to get around the web and 7...
|
|
|
|
| NET Reports Server PRO |
NET Reports 2.0 Server - a Internet ready application; Fast Query & Report solution for Ms.Sql Server, Oracle, PostGreSql, MySql, Interbase, Firebird, MS. VFP. Sybase, MS. Access; Free client software from http://www.net-reports.net/downloads.html |
|
| PixFiler |
An easy way to catalogue and share your digital photos. Annotate and categorize your photos. Locate any photo in seconds. Create CDs, web-pages, and prints of selected photos. View EXIF metadata. Supports RAW formats for more than 100 cameras. |
|
| MSN Pictures Displayer |
Animate your display pictures on MSN Messenger or Windows Live Messenger (WLM), create your own customized slideshows and share them with your friends ! Add your own comment to each picture to display it to your contacts ! |
|
| Krakout |
Remake of a classic Arkanoid style game. Destroy all bricks while keeping the ball on the playing field. Some bricks will give you special powerups such as missiles, gun, long or double pad, and many more! |
|
| Belkasoft Universal IM History Extractor Pro |
Lost in your Internet Messenger history? Not a problem any more!
Belkasoft Universal IM History Extractor Pro allows you to extract your IM
history into such formats as plain text, HTML and XML. |
|
| HS WinPerfect |
Windows system optimizer which checks and fixes any hard-disk problems, cleans hard-disk, system registry, finds duplicates, optimizes memory, tunes-up system settings, accelerates internet connection, improves cpu usage, manages security |
|
| Dutch Duck Cache and History Reader |
Dutch Duck Cache and History Reader shows Microsoft Internet Explorer's History, Cache, Cookies, and Favorites in a very accessible, spreadsheet-like format. You can selectively remove items, and sort, group, search, print, and export everything. |
|
|