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Hormel Foods selects Interactive Edge’s XP3® Suite to automate the updating of their customer business planner

XP3 Suite will allow Hormel Foods to access large amounts of updated data, analyze and split the data based on user-specifics, and download more manageable data cubes

NEW YORK September 26, 2004 -- Interactive Edge, a leader in data analysis and presentation software, announced today that Hormel Foods Corporation (NYSE: HRL) selected its XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of their customer business planner.

Hormel Foods investigated several solutions before deciding on Interactive Edge’s XP3 Suite based on its ease of use and ability to quickly convert multiple data sources into actionable insights. XP3 Suite will provide Hormel Foods with the ability to analyze data much more efficiently, along with improving their response time to retailer requests.

Ryan Michaelis, National Category Sales Manager of Hormel Foods, stated, “XP3 will allow Hormel Foods to maximize our usage of data as a sales tool by creating actionable analyses that will take the form of easy-to-understand, dynamic Microsoft® PowerPoint® presentations. The amount of time it will take us to create our category management and selling stories will be dramatically reduced thanks to the efficiencies of XP3, allowing more time to uncover uncommon insights that will set us apart from the competition.”

XP3 Suite from Interactive Edge allows organizations to easily manage data and build dynamic data-driven reports and presentations. The resulting analysis can be easily disseminated to management, retail partners and field-based users. “Interactive Edge is pleased to add another one of the leading food product manufactures to our existing client base,” said Zel Bianco, President and CEO of Interactive Edge. “XP3 will help Hormel Foods process, share and leverage information deeper and wider across its enterprise – delivering a distinct competitive advantage through increased efficiency of workflow.”

About Hormel Foods: Hormel Foods Corporation is a multinational manufacturer and marketer of consumer-branded meat and food products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high-competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In 2001, 2002, 2003 and 2004, Hormel Foods was named one of “The 400 Best Big Companies by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, and foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience, and value.