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High Time for Low Carb: Low Carb Energy, a New National Print Magazine, to Debut in May 2004

The trend toward eating fewer carbohydrates is growing everywhere -- except on waistlines. Debuting this May, new print publication Low Carb Energy magazine will motivate readers to embrace and continue a healthy low-carbohydrate way of life.

KIMBERLY, WI January 19, 2004 -- It's touted by everyone from Hollywood stars to at-home moms. It is the subject at the top of every bestselling books list. It's a regular headliner for every major newspaper and television network. America's top brands -- from Michelob beer to Skippy peanut butter, Burger King to TGI Fridays -- are catering to its fans. It has an estimated 35 million followers in the U.S. alone.

So what is "it"? The low-carb lifestyle.

Whether guided by Atkins, the South Beach Diet, The Zone, Protein Power or any of the other popular low-carb diets, the trend toward eating fewer carbohydrates is growing everywhere -- except on waistlines.

"With so many new low-carb products out now, there's really never been a better time to adopt this healthful way of eating," says Kyle Cox, Publisher of Coincide Publishing LLC, whose Low Carb Energy magazine explodes onto newsstands nationwide this May.

Every other month, Low Carb Energy magazine will motivate readers to embrace and continue a healthy low-carbohydrate way of life. The magazine will offer general and nutrition information, recipes, wellness and fitness features, weight loss information, personal support, tips and other resources to women and men participating in one of the world's most popular new lifestyles. Drawing on advice from health professionals, fitness gurus, researchers, nutritionists, chefs and other experts, the magazine will help its readers navigate the exponentially growing maze of information and products, as well as provide motivation who aspire to lower-carb health.

The magazine is well-timed. In addition to the hundreds of new low-carbohydrate products hitting the market, the Natural Marketing Institute's Health and Wellness Trends Report 2003 said that almost two-thirds of the U.S. population consumed low-carbohydrate and high-protein foods in 2002. In addition, a recent Morgan Stanley survey confirmed the popularity of low-carb products.

"Even a few months before our our official launch, people are already buzzing about this title," says Editor-in-Chief Vanessa Sands. Demand has been so overwhelming, the publisher was asked to bring the original release date up by four weeks. "The debut issue of Low Carb Energy magazine will reach more than 200,000 men and women who want more than just recipes," says Sands. "They're hungry for truly useful information about everything to do with living low-carb."

Also offered by Coincide Publishing is the companion Web site, http://LowCarbEnergyMagazine.com, a growing online resource offering current information and interactive features that complement the magazine's offerings. There, readers can immediately download a free 20-page sample issue.

Subscriptions are already available, and the publication will be distributed in Safeway and Albertsons stores. Low Carb Energy magazine is also currently being promoted to over half a million visitors a month on the SheKnows.com Internet network (http://SheKnows.com).