|
Hidden PPC & SEO Gem - MSN Ad Intelligence
There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves. So, this article will be helpful in sharing valuable secret with you all.
To reverse engineer the landing page algorithm of Microsoft Ad Center results are applied to Yahoo! Search Marketing and Google Adwords with their own tool namely “Ad Intelligence add-on for Excel”.
The main purpose of the Ad Intelligence add-on is to help you find the best keywords to advertise on their ad network, as many as possible, so MSN will make more $$$. But the tool has also a secret use: reverse engineer and improve your landing pages and help you optimize them for search engines.
Keep in mind that you need to have an Ad Center account in order to use this tool. If you don’t have one, go and create one. Then, install the add-on and start your Excel. If this a new install you will be asked to provide the username and the password of your account.
The new table is telling you that in the provided URL, there is a 0.8536 confidence (or 85% relevancy) that the content on that page (URL) is highly related to the keyword search engine optimization service. The maximum confidence is 1.00 (thou I never saw this in real life). The higher the confidence number is, the more the content is relating to that specific keyword and the lower the minimum CPC will be.
To reverse engineer the confidence factors, all you have to do is to test the page against various SEO factors, like the title tag, h1, h2, body keywords density, etc. Change one element at time, and rerun the Keyword Extraction.
Remember to always keep the original file unaltered and test your ideas on copies. It is suggested that once you identified a winning combination (confidence higher than 0.9) move it to a specific directory for your MSN Ad Center and point your ads to the new page. Eventually, you may want to test the page performance in search engines (rankings) and see the results.
Let’s say you want to see how changing the title tag is affecting the confidence. So, change the title tag from “Vancouver SEO Services | Search Engine Optimization Services Vancouver” to “Search Engine Optimization Services”.
Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable ppc vancouver services, Seo vancouver sevices to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.
Company: Pitstop media
|
| Related press releases |
Hidden PPC & SEO Gem - MSN Ad Intelligence [2009-09-15 04:21:19]
There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies ...
|
|
Primary Intelligence Releases Enterprise Application Integration Multi-Client St... [2003-06-19 00:00:00]
The Primary Intelligence Releases Enterprise Application Integration Multi-Client Study covers six major types of EAI solutions: Application Integration; Business to Business Integration; Enterprise R...
|
|
Decision Technology Publishes White Paper for Datatel® Users [2006-04-20 00:00:00]
Decision Technology, Inc. (www.Decision-Technology.com)--business intelligence software developer--has published a white paper for the Higher Education market entitled "Getting a Higher Return on Your...
|
|
Anexsys Improves Sales Effectiveness with Cerados Competitive Intelligence Serv... [2003-10-13 00:00:00]
Anexsys, a leading provider of payments solutions to government, selected Cerado in order to know more about their competitors in the electronic payments industry. Now, less than two weeks after signi...
|
|
Rainmaker Group Joins ProClarity Partner Network [2004-09-08 00:00:00]
Leading solution provider selects ProClarity as Business Intelligence partner of choice
Akron, Ohio April 5, 2004 Rainmaker Group, today announced that it has joined the ProClarity Partner Networ...
|
|
DataLever Corporation wins prestigious DM Review 100 Award; Award recognizes exc... [2004-10-20 00:00:00]
DataLever Corporation, a leading provider of data quality and data integration technology, has been named to the elite DM Review 100 ranking. This prestigious award recognizes the top 100 business int...
|
|
Dimensional Strategies Announces its Membership in the Microsoft Certified Partn... [2003-01-29 00:00:00]
Toronto, Ontario, Canada - January 27, 2003 Dimensional Strategies Inc.(DSI), a leader in Business Intelligence and Data Warehousing solutions, announced today that it is a new member of the Microso...
|
|
New comprehensive global economic database launched over the web, by Economist I... [2004-04-02 00:00:00]
Economist Intelligence Unit, Ecowin and Alacra team up to create a ground-breaking database available through just a simple web connection
April 2, 2004 -- The Economist Intelligence Unit joins two...
|
|
Perfect Uninstaller Software [2009-09-16 10:12:57]
This is new release of Perfect Uninstaller Software, clear, fast and intuitive tool to make your PC quick and clean. Perfect Uninstaller Software is an alternate way for standard Windows Add/Remove so...
|
|
PRESS RELEASE: The First, Truly Intelligent, Computer Game (ROACH). [2003-06-19 00:00:00]
The study of Artificial Intelligence has sought creation of a program that thinks on its own, without rules of behavior or random processes.
PRESS RELEASE:
Contact: LK Hempfling e-mail protected fro...
|
|
|
|
| DoneEx XCell Compiler |
 Excel workbook copy protection tool, compiles XLS to EXE application (which requires MS Excel to run) with securely hidden formulas and VBA code. Main features:copy protection with regkey; create trial/demo of workbook; and much more... |
|
|
Latest press releases
