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Giga Scale IC Goes Live With Cerado’s Sales Force Information Service

Cerado, a leading provider of sales force information services, today announced that Giga Scale IC, a provider of electronic specification systems for integrated circuit design, has gone live on Cerado's Sales Force Information Service. Giga Scale IC has selected Cerado's solution as the foundation of its sales force information strategy.

HALF MOON BAY, Calif. January 7, 2004 – Cerado, a leading provider of sales force information services, today announced that Giga Scale IC, a provider of electronic specification systems for integrated circuit design, has gone live on Cerado's Sales Force Information Service. Giga Scale IC has selected Cerado's solution as the foundation of its sales force information strategy.

Giga Scale IC was looking for a solution that could provide a central repository for sales tools, product information, and marketing collateral, as well as provide a web-based system for managing sales reporting, pipeline management, lead management, and contact management. They found that solution in Cerado.

"We had a pretty good idea of what we were looking for when we went in search of a solution," said Vin Ratford, President of Giga Scale IC. "And, after talking with some of Cerado's other customers and getting a hands-on walkthrough of the product, we were confident that Cerado could meet our needs. We were looking for a system that could be rapidly tailored to our organization, a system that was easy to learn, and a system that was easy to use. Cerado met those needs and, more importantly, Cerado has been succesfully adopted by our sales team."

Cerado is being used not just as a sales force automation system to track leads, contacts, and opportunities, but is actually an integral part of Giga Scale IC's strategy for knowledge sharing between its team members.

"The first thing that we did when we started up on the system was use it as a center point for communication between our team members," Ratford continued. "It was simple to customize, and now, whenever we have information that needs to be shared among our sales team, the Cerado Sales Force Information Service is the way we do it. And, impressively, we were up and running in a matter of days, and that includes customizing the system to our needs, loading in our product and pricing information, and importing contact information from our existing contact management system. All in all, we're very pleased with what we've discovered in Cerado."