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Geek Chic Selects Windsor McLaren Public Relations as Agency of Record

X-Files Actor Dean Haglund’s Start-up to Produce Innovative and Practical Peripherals for Notebook Computers

LOS ANGELES, CA December 1, 2003 – Geek Chic Company, which was founded by Dean Haglund, who played hacker Richard 'Ringo' Langly on The X-Files, announced today that the company has retained Windsor McLaren Public Relations as its agency of record. The company, a provider of affordable computer peripherals like the Chill-Pak, (www.chillpak.com) a notebook cooling system, selected Windsor McLaren’s technology group for their expertise in technology product public relations and Internet marketing campaigns.

“Geek Chic has built a line of affordable products that get the job done and we’ve engaged Windsor McLaren to let people know about them and how they can answer common computing problems,” said Founder Dean Haglund. “We’d like to reach the North American market first and then reach Japan, which has already shown a good deal of interest in our products.”

Dawson Rorick of Windsor McLaren stated, “Geek Chic is filling this niche at a perfect time. Notebooks are slimming down and sacrificing their cooling systems. As a result, they get hot to the touch and lose performance. For twenty dollars, the Chill-Pak can solve both problems of performance and comfort and we’re excited to get that message out. After talking with Dean, we realized that he has a line of similarly innovative solutions for common problems and we were happy to get on board.”

The agency of record deal consists of a combination of a retainer-based fee and incentive-based profit sharing.

About Geek Chic:
Founded by actor Dean Haglund of X-Files fame, Geek Chic Company of Los Angeles produces innovative and affordable products for everyday computing problems. The flagship product, Chill-Pak, a notebook cooling system, wicks heat away from the computer increasing both comfort and performance at a reasonable cost. For more information visit http://www.chillpak.com.