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Forbes.com to Offer KnowledgeStorm Business Technology Content -- Companies Offer IT Buyers a Fast, Intuitive Way to Locate, Research and Qualify Potential IT Solutions

KnowledgeStorm (knowledgestorm.com), the Internet’s most highly-trafficked search site for IT product, service, reseller and hardware information, today announced its award-winning content is now offered on Forbes.com, home page for the world’s business leaders.

Atlanta, GA April 13, 2004 -- KnowledgeStorm (knowledgestorm.com), the Internet’s most highly-trafficked search site for IT product, service, reseller and hardware information, today announced its award-winning content is now offered on Forbes.com, home page for the world’s business leaders. Senior executives visiting Forbes.com for its uncompromising commentary, relevant tools and concise investment analysis can now go to Forbes.com’s Technology Solutions Finder (http://forbes.knowledgestorm.com/forbes/) to research technology products and services in order to make more informed IT purchasing decisions. The Technology Solutions Finder is powered by KnowlegeStorm’s business-technology content.

“Today approximately 93 percent of technology buyers start their research online and more than half that are tasked with this crucial decision are not card-carrying ‘techies,’” said Jeff Ramminger, EVP of Products, Technology and Marketing for KnowledgeStorm. “Many of these decision makers are Forbes.com visitors who cannot risk making the wrong technology choice. KnowledgeStorm, together with Forbes.com, reduces that risk by offering an easy, comprehensive means to match business requirements to a 'short list' of technology companies."

The Forbes.com Technology Solutions Finder offers IT providers’ greater visibility for their products and services among leading corporate decision makers including C-level executives, with a high percentage representing technology, marketing and consulting industries.

“What distinguishes Forbes.com is the quality of information, opinion and interactive tools we deliver, said Michael Smith, Forbes.com chief technology officer. “By offering KnowledgeStorm’s business technology expertise, our loyal audience of senior business decision makers will now have access to a research directory of world class IT solutions which will enable them to make more confident IT purchasing decisions.”

The Forbes.com relationship is part of a larger strategic program for KnowledgeStorm. KnowledgeStorm's content, including in-depth product and service descriptions across myriad categories and 20+ syndication sites, is inundated by crawlers from 100+ search properties including Google, Yahoo!, Inktomi, and AlltheWeb.com among others. The combination of return visitors, syndications, word-of-mouth referral and search engines has resulted in a remarkable flood of traffic--surging to 1.6 million unique monthly visitors--for KnowledgeStorm and the thousands of business-technology solutions marketed on its site.