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Flair Announces "Writing for the Web" Online Workshop

Flair Creative Services will be offering an interactive online workshop about writing for the Web. Learn about how to create compelling, user-friendly content and how to use information architecture to your advantage.

Des Plaines, IL November 3, 2003 —- Flair Creative Services, a dynamic communications firm located in the Chicagoland area, will be offering an online version of its popular “Writing for the Web” workshop. The workshop is part of its comprehensive offering of events, including online and offline workshops and live chats.

The “Writing for the Web” workshop is designed for seasoned Web and print writers as well as newcomers to these fields. It will offer a solid grounding in the basic principles of content strategy, usability and information architecture while providing an arsenal of tools for developing compelling content.

In this workshop, you’ll learn how to use information architecture to your advantage, how to apply usability rules and standards, and how to convey your message through user-friendly headings, captions, hypertext and text. In addition, the facilitator will offer practical advice for meeting the needs of multiple audiences, tips for managing content development and revisions during the hectic Web development process, and hands-on analyses of Web site examples.

Flair offers additional online and offline workshops on a variety of topics, including Web development, globalization of Web sites, taxonomies and search engine optimization. In addition, Flair will be sponsoring several live chats, including "Usability 101," "Search Engine Optimization" and "Content Strategy in Action."

For more information about this workshop, visit www.flaircreative.com or call 847.635.0290. To learn about all of Flair’s events, visit our Learning Center at http://www.flaircreative.com/learning_center.