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DataQualityApps Straights Direct Marketing

March 31, 2009

DataQualityApps announces the release of DeduplicationWizard, a
software solution to help direct marketers reduce the costs of their
marketing campaigns by removing duplicate contacts to avoid multiple
solicitations. DeduplicationWizard can process entries containing
mailing addresses, phone numbers, and email addresses.

About DeduplicationWizard

DeduplicationWizard provides error-tolerant matching and removal of
duplicate records containing contact information of advertising
recipients. Sophisticated address matching algorithms use fuzzy logic
and allow for the highest quality matching of postal addresses entered
in various formats, including variations such as street designations,
abbreviations, and the use of unit/apartment numbers before or after
street numbers. The address matching algorithms take into
consideration common typos, inverted words, and various additions such
as prefixes and suffixes. Along with mailing addresses,
DeduplicationWizard takes care of duplicate email addresses and phone
numbers.

Using DeduplicationWizard helps direct marketers do a better job
complying with recipients’ opt-out requests, reduces acquisition and
management costs of direct marketing contact lists, and ensures that
no single recipient is ever contacted more than once within a single
marketing campaign. DeduplicationWizard makes it easy to create and
maintain ‘black lists’ of opted-out recipients by checking each
subsequently acquired contact against the list.

DeduplicationWizard saves advertisement costs, improves customer
relations, and makes it easier to direct marketers to comply with
local regulations regarding the handling of opted-out recipients. The
tool helps reduce costs for the redundant maintenance of customer
contact records, and effectively eliminates double solicitations.

DeduplicationWizard provides fast, reliable results, is affordable and
can be used by anyone with or without IT experience.

About DataQualityApps

Founded in 2004, DataQualityApps provides data mining and database
optimization tools to business customers worldwide. Products by
DataQualityApps help businesses improve the quality of their databases
and remove redundant and duplicate information.