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Dangerous Dreams Author gets results with Innovative Guerrilla Marketing Campaign

Fueled by the author's innovative online marketing, Terry Schurter's book Dangerous Dreams is now in the top 12% of best selling Sci-Fi books at major online ebook retailers.

RICHARDSON, TX March 09, 2004–-Author Terry Schurter has Dreams, Dangerous Dreams.

That’s the title of his first Science Fiction novel published by award winning Canadian publisher Double Dragon Publishing. Dangerous Dreams is all about fast paced action – which is exactly what is happening with this novel published in ebook format.

Released in January 2004, Dangerous Dreams has already sprung into the top 12% of best selling SFF ebooks on the virtual shelves of major ebook stores - including fictionwise (http://www.fictionwise.com, 12.5%), Adobe’s Digital Media Store (http://www.digitalmediastore.adobe.com, 12.2%), and the Sony Clié eBookstore (http://www.pdabookshop.com, 10%).

Why is this book doing so well? The standard answer is; good writing, engaging story. The real answer is more interesting.

The author, Terry Schurter, has stepped outside the marketing mold with Dangerous Dreams in several ways.

First, take the book’s cover (more books sell based on the cover than any other single factor). Designed by the author and using low-cost, high-quality stock art from istockphoto.com (http://www.istockphoto.com), the cover is unique and eye catching. “The Dangerous Dreams cover, an interesting and attractive blend of istockphoto product and the author's creativity, is just one example of the value we bring to our customers,” said Patrick Lor, Vice President Istockphoto.com.

Next, the author has a rich website (http://ddreams.tschurter.com) providing insights into the creation of the cover design, reviews of the book, and even a video teaser developed by award winning Anime Music Video producer Leah Morse. “I really liked Dangerous Dreams, so much so that I got permission from the (author) to make a video about it.” He has combined this with an ebook information site (http://ebooks.tschurter.com) and his main site (http://www.tschurter.com) all reflecting his own personality and style.

Lastly, the author has developed an online persona with affinity groups of all kinds, one that is popular and entertaining. “The affinity groups I am a member of represent 10’s of thousands of members and millions of views per day. By active participation and just being me, I am pleased that my mix of intelligence, style of writing and offbeat humor has made me quite popular – plus it’s FUN!”

The book itself is easy to read and difficult to put down. Reviews have been consistently good with the most critical review admitting, “the novel is very plot driven, and Schurter makes sure it moves ahead without a break …when characters are hacking, it is fast, gripping stuff. Some of the cloak and dagger spy stuff he covers is also good …I wanted to know what happened the whole way through.”

The first book in the Elastic Society Theory, Dangerous Dreams teases the reader with the story to come (the Elastic Society Theory itself) while entertaining with strong character development, fast-paced action, and a rich plot that unfolds throughout the book all the way to the climatic and unexpected ending.

And it represents a new style of marketing in the rapidly expanding digital media market, one that has proven highly effective in just the first six weeks since Dangerous Dreams’ release.

“We are committed to the digital media marketplace,” said Publisher Deron Douglas, Double Dragon Publishing (http://www.double-dragon-ebooks.com), “but you can’t market to this space like you would in print publishing. It takes new approaches like this to build market presence.”