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Computer Recycling For Education launches Electronics Waste (e-waste) Education Campaign in Celebration of Earth Day

Computer Recycling For Education launches national consumer education, Electronics Waste (e-waste) campaign to promote the proper disposal of unwanted and obsolete electronics in the home, business and government.

SACRAMENTO, CA April 21, 2004 -– Computer Recycling For Education today launched a national consumer education campaign to promote the proper disposal of unwanted and obsolete electronics in the home, business and government. The campaign features a cartoon elephant called Ewaste Eddie (TM) that proclaims, “Remember to Ecycle-it” (TM).

“Consumers should practice proper disposal of computer monitors, computers, televisions, cell phones, video games, DVDs, VCRs and audio equipment when their electronics becomes unwanted or obsolete.” said President Al Chaney. “Practicing proper disposal of an electronics item is the best way to ensure that harmful chemicals contained in electronics are not released into the environment through illegal disposal”.

Most people think they can just throw a computer monitor or television in the trash when they are finished using it. Many states have banned the disposal computer monitors and televisions from landfills. Computer monitors and televisions contain heavy metals such as lead, cadmium and beryllium. Improper disposal of electronics can cause these chemicals to leach into the environment, which are harmful to humans and animals.

The new public education campaign includes a public service announcement and informational materials for consumers, retailers, educators, recyclers, solid waste professionals and municipalities.