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CHECKOUT - Progress Bar Survey

The checkout process of an ecommerce site represents the number of steps taken by visitors in order to get products from virtual shopping carts/bags delivered to their doors. It is the path from a click on the checkout button to the “Receipt” page . Some visitors are required to go through more or less “steps”, depending on the site they will buy products from.

Very often, website owners are asking themselves (or others) what is the best number of checkout pages for their websites. To quote Dylan, “The answer, my friend, is” testing “in the wind”. There is no such thing as an universal number of steps working for all websites. The magic number of steps depends on your audience and how you address its concerns, friction and anxiety factors. The only way to find your “perfect number” of checkout steps/pages is to A/B test different length and paths of the checkout processes.

We took screenshots of more than 100 major e-tailers and we analyzed how they display the progress bar image during the checkout process.

One of things we’ve been surprised to discover is that several e-tailers don’t even have a progress bar. More than 10% (12 out of 111) of them are not displaying the bar, which can be confusing for the visitors.for more information about pitstopmedia then visit http://www.pitstopmedia.com