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ByteShield™ to Exhibit at GameFest - Microsoft Game Technology Conference

San Francisco, CA, July 1, 2008 – ByteShield Inc., a leading provider of user and developer friendly PC game usage control, will present and exhibit a new and effective technology approach to PC game usage control, IP protection and anti-piracy at Gamefest - Microsoft Game Technology Conference in Seattle, July 21-23 2008.

““The recent BSA/IDC report confirms that software piracy continues to grow worldwide and ShackNews is reporting that Cevat Yerli, CEO of Crytek, estimated that PC gaming piracy currently could be 15 to 20 pirated PC games for every 1 legitimate PC game,” said Jan Samzelius, CEO of ByteShield. “To really address this issue, the software (including games) industry needs to realize that the current legal (ESA, ELSPA, BSA, etc.) and DRM approaches are not sufficient to do the trick – the incentives are too high and the risk of getting caught is simply too low. Plus existing DRM solutions are inconveniencing and antagonizing honest users - the industry needs to drive user friendly technology solutions and a new trust and relationship with its customers. Please visit our Gamefest booth if you’d like to know more.”

ByteShield’s technological approach to protecting software acknowledges that any protection created by man can eventually be cracked by man. In comparison to conventional software protection technologies usually based on a single hurdle, ByteShield has multiple hurdles where one removes small but critical pieces of the code it protects and then replaces them at run-time. A cracker may find and ‘fix’ one piece in a certain amount of time, but if 1,000, 10,000 or even 100,000 pieces of code need to be ‘fixed’, one by one, then the effort required is too great. Beyond that approach ByteShield™ recognizes that ‘effective software usage control’ must have no tangible negative impact on honest users. Only ByteShield’s new approach, incorporating a remote license server, delivers user-friendly features such as permitting multiple installations, multiple activations and easily movable activations and has no impact on development teams – the protection is applied post-development.

About ByteShield
ByteShield is the first affordable, software-based, strong solution that actually works and is user and developer friendly. Once usage is controlled, various new business models can enable additional revenue generation (e.g. rental, subscription, SaaS). ByteShield, which is a privately held California corporation, was established in September, 2004 with headquarters in San Francisco, California. To find out more, visit www.ByteShield.net or call +1 415 420 6636.

Press Queries:
Lauren Koziel
Strategic Reach PR
+1-303-487-7406, lauren@strategicreachpr.com

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