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Beware of Internet Marketing Scams! International authoring team writes ebook, A Marketing Feast, to beat the scams with common sense through -- food.
People want easy Internet marketing success -- they need to know and use proven methods for achieving that success. The Internet is loaded with scams and come-ons filled with empty promises of revealing so called previously undiscovered secrets that claim to give instant fame and fortune. This hits the start up business and entrepreneur especially hard because they can ill afford to waste their precious marketing budget. Some scams are dangerous. One offers a "free" report that guarantees marketing success. The Web site is highly persuasive. The trick? The sign up requires the visitor to reveal their PayPal account and password!
Tim Thompson (U.S.) and Cathrine Garnell (U.K.), authors of A Marketing Feast, the first book in their Cooking Up Customers series of eBooks, know these dangers well and wrote the book to help readers see through the scams by giving them the simple and proven foundation of marketing success focused on customer targeted marketing strategy. It teaches that marketing takes careful thought, strategy and time and teaches the reader how to identify and target the customer for their products or services, leaving the method of implementation, i.e. web sites and SEO, up to them. The reader, now armed with knowledge, can see through the scams and stay clear while sensibly using Internet marketing methods to attract paying customers.
As Garnell explains: "You can't put the cart before the horse. The scams are easy to spot. They all deal with marketing methods, which are useless if you haven't got a sensible marketing strategy. We all know that keywords improve search engine visibility. So many scams sell keyword generators that are a re-hash of the free keyword generators already available. The hook is that keywords are important. The package is a waste of money. It gives you the same thing a free generator on the Internet does because it looks at the same resource!
The scam encourages bad keyword use, claiming that many keywords are better than few. If you are a musician, sure, the keyword "music" is applies. But it isn't relevant. People buy classical music, country music, new age music and so on, not music. Only through an understanding of customer targeted marketing can anyone know to pick the targeted keywords they need."
Adds Thompson: "This is really important if you use Pay-Per-Click. Using the wrong keyword here can run up costs very quickly while never delivering a targeted customer. But many scams don't tell you that! That's what is missing, and that's what we focus on in our book. The scams claim that you need thousands of visitors to your web site. I'd rather have hundreds of paying customers than thousands of browsers who will buy nothing!"
The authors know that the marketing pill can be a tough swallow. So they made their book a quick read and very appealing by using a unique metaphor, the meal concept, to teach the reader customer targeting marketing. Each chapter focuses on a specific marketing topic and provides a recipe for implementing the topic in their business. As a bonus, the chapters contain real food recipes that illustrate through the food experience just how the topic applies. This makes learning the foundation of marketing an easy and enjoyable experience. Instead of pie charts, the book teaches pie itself!
The authors are very concerned that their readers stay focused and be aware of the scams. The book provides plenty of warning and calls for common sense. They are especially concerned with "guaranteed results". Says Thompson:
"An author contacted ClydeSight Productions for a link with her e-book. When we checked the Web site, the book was for sale, but there was no links page. We asked the author about that. The author replied that she had bought a package deal for "guaranteed success at writing and publishing an e-book". It simply gave here an ugly web page and terrible copy to sell the book, and told her she had to have links. She said that the package did not mention anything about proper Internet marketing, and her book had no sales. She couldn't understand it, after all, it was a good book. Of course, the author had been taken for a ride. The guarantee was legit. The package did give her success at writing and publishing an e-book because the e-book was written, and since it was on the Internet, it was published. The problem is, there was no marketing behind it. She thought the marketing was automatic and that sales were guaranteed if she used the package.
This is what so many people miss in these scams. No one can guarantee customers or sales. To get those, you need to know and have a strategic marketing plan, which these packages simply do not teach you how to create."
Cooking Up Customers -- A Marketing Feast is an alternative to the many marketing scams and provides an innovative approach to learning the basic marketing principles that are taught in every marketing school. It makes it interesting and even fun to learn, which makes it easy to remember and put into practice. This is the best defense. If it smells fishy, but if you don't know what a fish smells like, you won't know to be careful. So get to know the fish, then sniff around. That's what this ebook helps readers do.
Cooking Up Customers -- A Marketing Feast, is available on-line at: http://www.clydesight.com/CUCMS
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ClydeSight Productions are creators of inspiring and entertaining multimedia, music e-books and websites.
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Company: ClydeSight Productions
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