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Beck Interactive Shines at the 2004 ADDY® Awards
Beck Interactive was honored with a Gold and two Silver ADDYs for Namco's video game websites as the Silicon Valley's top advertising agencies, designers, and creative firms competed in the 2003-2004 ADDY Awards.
San Carlos, CA March 27, 2004--Beck Interactive was honored with a Gold ADDY and two Silver ADDYs as the Silicon Valley's top advertising agencies, designers, and creative firms competed in the 2003-2004 ADDY Awards in San Jose.
Beck Interactive's work for video gaming industry giant, Namco Hometek brought home the honors in the Interactive Media Online Campaign category. Topping the list is the online campaign designed for the I-Ninja Video Game Product Launch (www.ininjagame.com) that features dynamic Flash and data-base driven website, Sensei's Dojo - a popular community area, "Shuriken Challenge" Flash mini-game and Beck's unique "Digi-Dojo" desktop communicator. Silvers were awarded to the Xenosaga (www.xenosaga.com) and kill.switch (www.killswitch.com) websites that also featured innovative Flash and community building components.
"We feel honored and proud to have been recognized by our peers," says Jo Beck, CEO of Beck Interactive, "Our team pours so much energy and creativity into all our interactive campaigns to provide our clients with the best possible results."
Unique features of the sites include the innovative desktop Communicators, I-Ninja's "Digi-Dojo", Xenosaga's "X.I.D." and kill.switch's "k.COMM" created by Beck Interactive exclusively for these titles. "The popularity of these devices has been truly amazing" said Beck Interactive's CTO Robert Beck. "An interactive web experience outside the box of their web browser creates a lot of buzz with gamers. Our clients have unique and exciting ways to communicate with their audience, dramatically increasing the excitement and anticipation of product releases the viral marketing and pass-along rate is tremendous. And we are inventing and discovering new ideas and uses for this technology literally every day, from real-time chat and multi-player games, to Intranet 'portal communicators', to animated 'Tchotchke' giveaways for the desktop".
Sponsored by the Silicon Valley AdClub of the American Advertising Federation (AAF), the ADDY® awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. The ADDY® Awards are unique among competitions because it includes three rigorous levels of judging: local, regional and national/international.
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Company: Beck Interactive, Inc.
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