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Anexsys Improves Sales Effectiveness with Cerado’s Competitive Intelligence Service

Anexsys, a leading provider of payments solutions to government, selected Cerado in order to know more about their competitors in the electronic payments industry. Now, less than two weeks after signing onto the Cerado Competitive Intelligence Service, Anexsys is already seeing results.

HALF MOON BAY, Calif. and Chicago, Ill.October 13, 2003 – Anexsys, a leading provider of payments solutions to government, selected Cerado in order to know more about their competitors in the electronic payments industry. Now, less than two weeks after signing onto the Cerado Competitive Intelligence Service, Anexsys is already seeing results.

Cerado delivers to Anexsys timely, relevant information on their competitors, including competitive pricing, products, management bios, key customers, alliances, strengths and weaknesses, and other targeted information. Both the Anexsys direct sales force and the sales teams of their channel partners use information from the Cerado service to tailor their offerings to their prospects. Having this information enables the sales teams to identify the current weaknesses of their competition, and allows them to present Anexsys solutions in the most compelling manner possible, while taking into account current competitive conditions.

Like many industries, the market landscape for electronic payments providers is constantly shifting. Because of this, it is critical for Anexsys to have the best competitive tools at their disposal.

“In order for us compete, we need to have current, compelling information on our competitors – Cerado’s Competitive Intelligence Service helps us round out our competitive profiles,” said John Dilenschneider, President of Anexsys.

For Anexsys, Cerado’s Competitive Intelligence Service delivers an initial 14-point review of each of their primary competitors as a subscription service that ensures reps on the front line always have access to the latest information about their competition.

“The information and insight that Cerado delivers is impressive,” continued Dilenschneider. “The service gives us information in a form that both our direct and partner reps can use, when and where they need it.”