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An Online Directory: Now to Be Used for Marketing

As an electronic commerce achieves a good pace of development online directories take on special significance as an effective marketing tool. To meet the occurring demands online directories should broaden their functions and services. Monday, the ExtraSales Directory was introduced which is the online directory of brand new kind.

ExtraSales Directory started operating on http://www.extrasales.biz. It demonstrates that an online directory is no more the place for internet seekers to only search for products and services. The new kind of directory is global B2B area. "Good online directory now is not only a traditional listing of companies by categories. It must be a marketing and advertising tool, and also give an opportunity for online businesses to find each other and co-operate effectively," ExtraSales Project Manager Andre Sabano comments.

The newly-established directory introduces the additional services which exceed the bounds of traditional functions. Delivering traffic is one of them. "We believe that the online directory of new kind must be aimed mostly at delivering targeted traffic to web sites and provide site-owners with efficient marketing information. We co-operate with many leading global online magazines, international search engines and PPC engines, and other professional resources to deliver more traffic to our members. We also study statistics and analyze the recent business trends for marketing purposes. Of course, it is a labour-intensive job however the game is worth the candle," Sabano says.

One more important novel function of the directory of a new kind which is demonstrated by the ExtraSales Directory is provision with objective information such as a company's rating in business communities, and so on. It is done for businesses to be able to find appropriate partners more easily.

The directory of a new kind met with approval of internet business owners quickly. During its only a couple-day operating ExtraSales has gotten 451 users registered. Andre Sabano explains the reasons for success: "Online business makes new demands and we must meet them. So, we are introducing ExtraSales Directory which is a brand new one but still free to use, register and stay in. That is why we already have 451 members and expect to have about 5.000 in a month, and go on growing continuously in future."