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APTIKA Launches its New e-commerce Web Site

The Montreal-based company Aptika, which has been designing and distributing IDpack Plus, a powerful and reliable photo card management solution, is launching its new e-commerce Web site today: www.aptika.com . The company now offers three different IDpack solutions and a great range of IDpack Certified Hardware.

Montreal, Canada March 10, 2004 -- The Montreal-based company Aptika, which has been designing and distributing IDpack Plus, a powerful and reliable photo card management solution, is launching its new e-commerce Web site today: www.aptika.com . The company now offers three different IDpack solutions and a great range of IDpack Certified Hardware.

IDpack Plus is a fast and reliable badge-printing software for Windows that allows schools, transit authorities, sports event organizers, trade associations and corporations of all types to economically design and produce photo ID cards, badges and labels. Since 1999, this simple-to-use software has been enhancing security and managing personnel movement for numerous customers. It has now won a bagful of awards including the prestigious 5-cow rating from Tucows.

"Over the past few years, our site has been dedicated to promoting and selling our products and services and we have received many enquiries about IDpack-compatible devices from visitors and customers. In the past, we used to redirect these enquiries to specialized Web sites selling webcams, printers and other IDpack-compatible products. Considering the large amount of traffic of that kind we were getting, we began to consider offering this specific service as a value-added opportunity for all our customers." said Aptika president, Martin Bourdages.

In addition, Aptika decided to extend the IDpack range and added two versions: IDpack Pro – a professional solution for producing plastic ID cards – and IDpack Lite – a basic solution for small budgets. With our customer-oriented flexibility, Aptika has always tried to offer the best, most comprehensive solution for each specific case and, as always, customer satisfaction is our primary goal.

So, with major new partnerships and a new Web site, Aptika now offers a fully updated and extended IDpack family of solutions and a line of peripheral products that has been tested with IDpack, including barcode readers, electronic signature pads and much more. The new Web site enables all of our customers to view past invoices online, obtain free updates and join IDpack discussion forums, all in a convenient and easy-to-access manner.

In recent years, Aptika has won its independence and significantly increased its addressable market, gaining overall market share through its specialization strategy. Martin Bourdages is confident that, "this new Web site will consolidate both our corporate identity and our strategy of opening up specialized niche markets."