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AMF SOFTWARE SAYS BACK ME UP!Latest Release Provides Easy Backup Solution for All Files, DataWithout Special Software!

LOS ANGELES, March 9, 2006 - With its follow-up to the CD and DVD Label Maker 4.0, AMF Software (www.amfsoftware.com) has once again honored its stated commitment to "doing, not talking." Unlike other backup programs, the company's newest product, Back Me Up 1.0, allows users to back up any kind of data, store it on any media and restore the data on any computer without the need for specialized software.
Back Me Up is easy to use and stores data in Zip format - the most common type of compressed file. Back Me Up's Wizard walks users through a simple step-by-step process for creating zip backups. A unique feature of this software is its ability to create common zip format files that do not require third party un-zippers. In fact, Windows® XP ships with Zip file compatibility built in, so whether customers want to backup files to send to someone else, transfer data to a new computer, or make certain they can open your backups in the future, Back Me Up is certain to be a vital part of their support tool kit.
Retailing at $29.95 and designed to work on all Windows PCs, Back Me Up 1.0 is likely to end the reign of confusing backups that use proprietary formats to store data, and further AMF's burgeoning reputation as a purveyor of innovative and practical computer solutions. The focus on increasing a user's productivity is evident throughout AMF's product line. In this case the CEO found a problem with contemporary backup software that browbeats users into re-using and often re-purchasing software when restoring data, upgrading to a new system or moving over to a new computer. To solve this problem a new paradigm in restoring data was created. Back Me Up 1.0 encourages users to create backup files that any user can read or restore. Imagine a world where backup software actually increases the ability to share data or store data in any way? Now that's "doing, not talking."
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