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Innovation Adoption Curve Software Tool 2.0

Details
View: screenshot
Size: 1.60 MB
License: Shareware
OS: Win95,Win98,WinME,WinNT 3.x,WinNT 4.x,Windows2000,WinXP,Windows2003,Windows Vista Starter,Windows Vi
Price: $25
Publisher: www.clickok.co.uk/InnovationAdoption/
Date added: 4/9/2008
Date updated: 6/20/2008
Total Downloads: 30
Downloads - Last Week: 0

Rating: (0 votes)
Innovation Adoption Curve Software Tool 2.0 Publisher's description

The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories, based on the idea that certain individuals are inevitably more open to adaptation than others. Is is also referred to as Multi-Step Flow Theory or Diffusion of Innovations Theory.

The diffusion of innovations curve (innovation adoption curve) of Rogers is useful to remember that trying to quickly and massively convince the mass of a new controversial idea is useless. It makes more sense in these circumstances to start with convincing innovators and early adopters first. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes.

Requirements: 16mb RAM 10Mb HD space

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