Mission Statement Software 2.0

Mission Statement Software (Strategy, Management);

A strategic plan starts with a clearly defined business mission.

Mintzberg defines a mission as follows:

?A mission describes the organisation?s basic function in society, in terms of the products and services it produces for its customers?.

A clear business mission should have each of the following elements [see element(s)]:


What role does the mission statement play in marketing planning?

In practice, a strong mission statement can help in three main ways:

? It provides an outline of how the marketing plan should seek to fulfil the mission

? It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission?

? It provides an incentive to implement the marketing plan

Requirements: 16mb RAM 10Mb HD space